What did we do before we decided to reject projects for fast food restaurants, cigarettes,
diapers and chemically enhanced shampoo? Advertising for all the aforementioned. So, we have faced evil. And that’s when we decided to turn around.

Now, we’re a small but merry band of strategists, writers and designers, whose skills were honed at major advertising agencies. But whose passions are stoked by altogether different challenges.

Our commitment to values-based marketing may be relatively new. But our commitment to effective, results-oriented marketing has never wavered.

ancient greeks and modern marketing

“What’s this “flux and fire” handle about?” you ask. Well, about 2,500 years old, actually. It was originally a hypothesis by Greek philosopher, Heraclitus, who summed up his position with, “You cannot step into the same river twice, for fresh waters are flowing in upon you.” Translation: All matter is in a constant state of flux, and fire is the key representation of that because it has the ultimate transformative power. We interpret it as our marketing mantra.